{"id":2222,"date":"2015-03-12T15:46:05","date_gmt":"2015-03-12T15:46:05","guid":{"rendered":"http:\/\/demo-content.kaliumtheme.com\/main\/?page_id=2222"},"modified":"2025-08-14T06:11:12","modified_gmt":"2025-08-14T06:11:12","slug":"about-us","status":"publish","type":"page","link":"https:\/\/unmastered.com.sg\/index.php\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div id=\"fb-root\"><\/div>\n<p>[vc_row][vc_column reveal_effect=&#8221;fadeIn&#8221; reveal_duration=&#8221;0.7&#8243; reveal_delay=&#8221;0.1&#8243;][lab_heading title_tag=&#8221;H1&#8243; title=&#8221;Clients&#8221;]UNMASTERED is a subsidiary of PROTOCOL, a social media agency with a global brand portfolio.<\/p>\n<p>With content consumption shifting away from traditional TV to digital and social media platforms like Youtube, Facebook, and Instagram, it is not so much a TVC era, but a DVC &#8211; digital video commercials &#8211; era.<\/p>\n<p>Our content is built with social &amp; digital in mind, with our core competency in creative conceptualization &amp; narrative brand-building.<\/p>\n<p>Our clients give us the opportunity to do amazing work. These are some of the brands we have worked with.[\/lab_heading][vc_single_image image=&#8221;4611&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][lab_heading title_tag=&#8221;H1&#8243; title=&#8221;Services&#8221;]The work we do[\/lab_heading][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;4406&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][lab_service_box][vc_icon icon_linea=&#8221;icon-basic-video&#8221; size=&#8221;lg&#8221;][lab_service_box_content title=&#8221;Creative Conceptualization&#8221; description=&#8221;It begins with an idea. With the agency&#8217;s experience in handling social media campaigns for brands such as Starhub, Canon, Standard Chartered, Club Med, MAGGI, Meiji, amongst others, our team is equipped with the know-how in creating engaging, impactful and social-media friendly productions at every stage.&#8221;][\/lab_service_box][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][lab_service_box][vc_icon icon_linea=&#8221;icon-basic-photo&#8221; size=&#8221;lg&#8221;][lab_service_box_content title=&#8221;Production&#8221; description=&#8221;Our team handles production from made-for-social video content for platforms like Facebook, Youtube and Instagram to larger scale TVC\/OOH advertisements. We handle all aspects of pre-production from scripting, storyboarding, set and screen design and casting.&#8221;][\/lab_service_box][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_video link=&#8221;https:\/\/vimeo.com\/281942042&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_video link=&#8221;https:\/\/vimeo.com\/284093472&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][lab_service_box][vc_icon icon_linea=&#8221;icon-basic-todo-pencil&#8221; size=&#8221;lg&#8221;][lab_service_box_content title=&#8221;Animation &amp; Design&#8221; description=&#8221;Post production animation &amp; design to bring your production content to life beyond captured footage.&#8221;][\/lab_service_box][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][lab_service_box][vc_icon icon_linea=&#8221;icon-basic-photo&#8221; size=&#8221;lg&#8221;][lab_service_box_content title=&#8221;Styling &amp; Photography&#8221; description=&#8221;Our photography services are made-for-social. We develop Insta-worthy content with our inhouse team of stylists, set designer &amp; photographer. Check out our work for Raffles City, Club Med, Nestl\u00e9, Clarins, Meiji and F&amp;N Seasons.&#8221;][\/lab_service_box][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_images_carousel images=&#8221;4360,4309,4287,4420,4421&#8243; img_size=&#8221;large&#8221; autoplay=&#8221;yes&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column reveal_effect=&#8221;fadeIn&#8221; reveal_duration=&#8221;0.7&#8243; reveal_delay=&#8221;0.1&#8243;][lab_heading title_tag=&#8221;H1&#8243; title=&#8221;Clients&#8221;]UNMASTERED is a subsidiary of PROTOCOL, a social media agency with a global brand portfolio. With content consumption shifting away from traditional TV to digital and social media platforms like Youtube, Facebook, and Instagram, it is not so much a TVC era, but a DVC &#8211; digital video commercials &#8211;&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"footnotes":""},"class_list":["post-2222","page","type-page","status-publish","hentry"],"acf":[],"jetpack_sharing_enabled":false,"jetpack_shortlink":"https:\/\/wp.me\/Paa6EA-zQ","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/unmastered.com.sg\/index.php\/wp-json\/wp\/v2\/pages\/2222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/unmastered.com.sg\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/unmastered.com.sg\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/unmastered.com.sg\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/unmastered.com.sg\/index.php\/wp-json\/wp\/v2\/comments?post=2222"}],"version-history":[{"count":37,"href":"https:\/\/unmastered.com.sg\/index.php\/wp-json\/wp\/v2\/pages\/2222\/revisions"}],"predecessor-version":[{"id":4725,"href":"https:\/\/unmastered.com.sg\/index.php\/wp-json\/wp\/v2\/pages\/2222\/revisions\/4725"}],"wp:attachment":[{"href":"https:\/\/unmastered.com.sg\/index.php\/wp-json\/wp\/v2\/media?parent=2222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}